Those of us who make plans to attend next year's CES and CEDIA expos as we are leaving this year's final booth create the hype for new products and technologies.
Companies know that our enthusiasm and passion will give them the
grassroots publicity to excite typical consumers in a way that
traditional marketing cannot hope to achieve. However, we are only a
small section of the market and making sure that new products can both
excite the technically oriented and deliver an enjoyable experience for
the typical consumer is a rare accomplishment.
The purpose of this blog is not to get insider information, post early production photos of the next iPhone, host un-boxing videos, or interview industry executives. Unlike many blogs that speak to the needs of their readers, this one will explore the strenuous relationship between the techies of the world and the typical American consumer.
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